Today, after
much procrastination, I watched the much-hyped film –“EEGA”. The revenge story
of a fly –looks so funny right how a fly can take revenge? Poor fly. Yes, this
foolish figment of imagination is the USP of this film. It not only provokes
you to watch, but also make you wonder –“how on earth a director can narrate
such a silly story and be successful at box-office. Need any clues? Just watch
the film and check out the hysteria that ensued after its release.
After watching,
I fully grasped three P s: Planning, propaganda(marketing) and Presentation. Look
at the way the story has been fed to our minds at the audio release. Also the
visuals of the animations are carefully gleaned to craft a intriguing narrative
that cannot be afforded to miss. Definitely , I felt at the end that Rajamouli
made a Shankar out of himself with such a innovative and technically brilliant film.
After
watching ,his previous flick- Magadheera ,three years back,I had mixed bag of criticisms.
Obvious is the copy cat story –a quilt made from many a cloth.But what is the
binding thing is the narrative, though definitely not compelling but hard to
miss.I concluded that the director will be a good story teller and that’s it .But
with “Maryada Ramanna” the depth of his caliber is put forward. Yet, again the
audience were wooed by the compelling narrative of a common man and got
immersed empathizing the protagonist.That is nothing but pure presentation.
Coming back
to our current protagonist—Fly , the admiring thing about EEGA is narration and
screenplay prevails over the technical kniity-griitys of the animation .Infact ,
both compliments one another and evoke a catalystic effect on the silver screen.
There are
moments of illogic, but who cares boss? when EEGA is thrashing the baddy
,Sudeep and there comes a point where you feel Sudeep is the heart of the film.The
performance is outstanding –I cannot forget the scene where he kills his own
partner, heeding to his very advise. There is no wonder why Rajnikant called on
Sudeep as “I thought I was the best villain to date. But you beat me to it”
.
Fly,as a
hero-imagine how the story would be before watching it.How naïve? Clearly what made
the box office ringing ?made people frenzy the first week? –Three P’s .
Any
story,any concept if presented well would truly connect to the audience.There
is no other bigger evidence than EEGA.The planning is flawless right from the
audio release,promotion and to its release. The USP paid off and Still if you
are not convinced –
Go get
the fly ,better catch it and see it for yourself.
