Presentation and its power

Today, after much procrastination, I watched the much-hyped film –“EEGA”. The revenge story of a fly –looks so funny right how a fly can take revenge? Poor fly. Yes, this foolish figment of imagination is the USP of this film. It not only provokes you to watch, but also make you wonder –“how on earth a director can narrate such a silly story and be successful at box-office. Need any clues? Just watch the film and check out the hysteria that ensued after its release.

After watching, I fully grasped three P s: Planning, propaganda(marketing) and Presentation. Look at the way the story has been fed to our minds at the audio release. Also the visuals of the animations are carefully gleaned to craft a intriguing narrative that cannot be afforded to miss. Definitely , I felt at the end that Rajamouli made a Shankar out of himself with such a innovative and technically brilliant film.

After watching ,his previous flick- Magadheera ,three years back,I had mixed bag of criticisms. Obvious is the copy cat story –a quilt made from many a cloth.But what is the binding thing is the narrative, though definitely not compelling but hard to miss.I concluded that the director will be a good story teller and that’s it .But with “Maryada Ramanna” the depth of his caliber is put forward. Yet, again the audience were wooed by the compelling narrative of a common man and got immersed empathizing the protagonist.That is nothing but pure presentation.

Coming back to our current protagonist—Fly , the admiring thing about EEGA is narration and screenplay prevails over the technical kniity-griitys of the animation .Infact , both compliments one another and evoke a catalystic effect on the silver screen.

There are moments of illogic, but who cares boss? when EEGA is thrashing the baddy ,Sudeep and there comes a point where you feel Sudeep is the heart of the film.The performance is outstanding –I cannot forget the scene where he kills his own partner, heeding to his very advise. There is no wonder why Rajnikant called on Sudeep as “I thought I was the best villain to date. But you beat me to it” .

Fly,as a hero-imagine how the story would be before watching it.How naïve? Clearly what made the box office ringing ?made people frenzy the first week? –Three P’s .

Any story,any concept if presented well would truly connect to the audience.There is no other bigger evidence than EEGA.The planning is flawless right from the audio release,promotion and to its release. The USP paid off and Still if you are not convinced –

Go get the  fly ,better catch  it and see it for yourself.